14 April 2023, Mumbai 

Intimate wear retail brand Zivame has partnered with MoEngage, a customer engagement platform, to improve its engagement and retention strategy for offline customers.

What all you need to know

The partnership aims to provide privacy and personalization, which are critical factors in the intimate wear industry, enabling brands to deliver relevant customer experiences in a secure and contextual manner.

Zivame will leverage MoEngage's analytics and segmentation capabilities, including Dynamic Product Messaging, Intelligent Path Optimizer, and Stylized Push Templates, to optimize engagement and retention among offline customers.

With MoEngage's advanced analytics, Zivame will experience high system reliability with negligible downtime related to campaign dissemination.

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11 April 2023, Mumbai 

Indian Terrain, a popular men’s high-street fashion brand, has opened a flagship store at East Coast Road in Chennai. Spread across 2100 sq. ft, the newly launched store is the 12th flagship store of Indian Terrain in the city and offers a wide range of casual and formal wear for men, including shirts, trousers, t-shirts, and accessories.

The new store has a modern, minimalistic aesthetic, with a focus on creating a comfortable and welcoming shopping experience for customers.

Indian Terrain's commitment to providing comfortable and stylish clothing options for men has been a driving force behind the store's design. The store also features a dedicated space to showcase the brand's exclusive sustainable clothing range.

The new Indian Terrain store launched in ECR is located at Thiruvanmiyur. In addition to the flagship store in ECR, the brand also launched a refurbished store in Nexus Vijaya Mall.

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07 April 2023, Mumbai 

Being Human Clothing, the popular clothing line founded by Salman Khan, is expanding its presence in Bangladesh with the addition of two new outlets in Dhaka and Chattogram.

The second outlet, located in Dhanmondi, Dhaka, is to be opened soon, this comes after the successful launch of Being Human Clothing's first store in Banani, Bangladesh. The franchise rights for the clothing line in Bangladesh have been acquired by CrimsonCup Bangladesh.

The opening of these new outlets highlights the growing popularity of Being Human Clothing in Bangladesh and its commitment to providing stylish and sustainable clothing options to customers in the country.

With its strong brand image and celebrity association, the clothing line is expected to continue its successful expansion in Bangladesh and beyond.

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13 April 2023, Mumbai 

India’s retail sector has undergone significant changes in consumer behavior over the past two years due to the pandemic. With normalcy returning, the retail sector is stabilizing, but disruptions across the retail value chain could impact both brands and their distribution partners.

Macro trends that are shaping the new normal, are small shops are going digital due to easier access to digital offerings and the emergence of eB2B marketplaces and digital lending facilities. More retailers are going direct to consumers, and e-commerce and D2C grocery retail are likely to cross the 2 to 3 percent threshold soon.

The new-age companies are taking on top brand companies across categories by being agile and innovative, engaging with customers on social media, leveraging an omnichannel approach. And, mega distributors are harnessing the power of digital to gain a competitive edge over smaller counterparts.

Premiumization and personalization are also gaining even more traction due to shifting demographics, urbanization, higher aspirations, and hyper-connectivity. Private labels are on the rise, especially for grocery and apparel categories, as modern retail gains a stronger foothold.

The driving force behind all trends is evolving consumer behaviors, supported by innovations in technology, to remain relevant and flourish in this fast-changing reality.

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10 April 2023, Mumbai 

Sparky, a rapidly expanding mass jeanswear brand, is transforming men's fashion perceptions in India. With a formidable retail presence in nearly 8,000 stores across Tier II and Tier III cities.

Sparky is now branching out into kids' clothing as the brand recognizes the surging demand in this market segment. Jeanswear remains Sparky's core business, driving almost half of its annual sales, while the rest is contributed by a diverse product range, such as t-shirts, hoodies, sweatshirts, chinos, jackets, and lowers.

The company is aiming to achieve sales of Rs 1000 crore by 2027, an objective that appears attainable given its robust foothold in some of the largest markets in Northern India, including Bihar, Uttar Pradesh, Kolkata, Jharkhand, Rajasthan, Odisha, Madhya Pradesh, as well as South India.

With its extensive reach and versatile product range, Sparky is poised to continue leading the Indian fashion industry for years to come.

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07 April 2023, Mumbai  

John Players, the renowned fashion apparel brand for men, has recently launched its Spring Summer’23 Collection, featuring the brand's new expression "Play it Real". Alongside the launch, the brand also unveiled its new brand ambassador, popular Bollywood actor Sidharth Malhotra.

The Spring Summer’23 Collection features a relaxed and stylish range of garments designed for summer dressing, including trendy white denims, knitted chinos, and an alluring vacation-inspired collection. The new collection promises to bring the summer vacation directly to the day-to-day of fashion-conscious men.

With its fresh, new avatar and the addition of Sidharth Malhotra as its brand ambassador, John Players is all set to make a statement in the world of men's fashion. The brand's Play it Real expression resonates with the aspirations of young men looking to carve their place in the world, making John Players the go-to choice for those who want to dress stylishly and authentically.

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12 April 2023, Mumbai 

Killer, a young and trendy fashion brand from KKCL India has collaborated with CovationBio, a global bio-based solutions company, to release a new collection of shirts that offers exceptional comfort, moisture management, and stretch.

The innovation lies in the use of fabrics eliminating the need for spandex and providing a two-way stretch made from Sorona polymer, a product of CovationBio. Sorona polymer is made from 37% plant-based ingredients, is a high-performing, responsibly sourced material that is currently used in various apparel applications.

This collaboration streamlines the method for dyeing fabrics, reducing processing time and expanding the future of sustainable textiles in casual fashion.

The Killer brand team worked closely with CovationBio to develop this innovative solution, extending their brand's values of style, comfort, and fashion.

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06 April 2023, Mumbai  

Puma India, a global sportswear brand, has witnessed a surge in sales, with revenues surpassing INR 2,980 crore in 2022, up from INR 2,000 crore in the previous year.

Puma India received 43% of its business from online channels in 2021, with the majority coming from e-commerce, and has experienced substantial growth in Tier 2 and 3 cities where the brand had low penetration. The brand plans to open interactive stores in all top tier cities, with a focus on delivering an engaging experience to customers.

Puma India's revenue is primarily derived from footwear (55%) and apparel (39%), with the remainder coming from accessories. The brand's digital-first approach has enabled it to leverage the growth in the sports and fitness category in India, leading to sustainable growth and expansion opportunities.

Puma attributes brand's growth due to the significant growth in the sports and fitness category, which has led to a rise in the number of people playing sports and wearing casual and sports attire as well as brand’s digital-first approach, key influencers, social media platforms, and an e-commerce strategy.

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11 April 2023, Mumbai 

Lee Cooper's summer campaign "Life is out there" aims to encourage people to step out of their comfort zone and live life to the fullest. The primary target group for the campaign is people between the ages of 18 to 30, but the brand's consumers extend from 18 to 45.

The campaign is being promoted through a multimedia approach, including social media, print ads, airport activities, and out-of-home advertising. The ad strategy is mainly driven by digital, as the primary source of entertainment for the brand's core target group is their phone screens.

Lee Cooper has 25-plus exclusive brand outlets, with 60% in metros and 40% in tier 1 cities. Currently, 80% of the business comes from offline stores, and 15-20% comes from online platforms. Sixty to 70% of the overall business would be from apparel, and the rest from footwear.

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08 April 2023, Mumbai 

Popular South Indian actor Mahesh Babu has now become the face of Otto, a South Indian apparel company, adding another brand to his impressive list of endorsements.

Otto is a well-known apparel brand that offers a range of clothing and accessories for men, women, and children. The brand is known for its high-quality products, affordable prices, and trendy designs.

With Mahesh Babu as its brand ambassador, Otto is expected to strengthen its brand image and expand its customer base in the region.

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