Myntra appoints Sruti Ravi as new Head-Strategy to navigate margin headwinds
Leading fashion e-commerce marketplace Myntra has named Shruti Ravi, Former Executive, SoftBank and InMobi as the new Vice President and Head of Strategy and Business Insights. The executive restructuring follows a sharp financial reversal, with the Flipkart-owned entity swinging to a net loss of Rs 579 crore in FY26 compared to a Rs 548 crore profit in FY25, alongside a 13 per cent drop in operating revenue to Rs 5,243 crore. Strategic advisory sources indicate, Ravi's mandate will focus on realigning monetization levers, optimizing customer acquisition costs, and building high-margin revenue streams across beauty, personal care, and premium fashion categories.
Re-engineering e-commerce operating models
Retail sector experts observe, digital apparel platforms are recalibrating operations as consumer spending tempers across middle-market segments. Under the leadership of Sharon Pais, CEO, Myntra is prioritizing supply chain efficiency, deep data analytics, and expanded private-label portfolios to recapture profit margins. Retail analyst standard projections suggest,leveraging machine-learning-driven inventory planning and premium brand partnerships will prove crucial as e-commerce players navigate rising fulfillment costs and intensifying competition from quick-commerce and vertical fashion platforms across Tier-I and Tier-II markets.
Fashion e-commerce market operations
Founded in 2007 as a personalized gifting platform, Myntra evolved into India's leading digital fashion e-commerce destination, offering apparel, footwear, and beauty accessories. Operating under Flipkart, the platform targets nation-wide expansion through high-margin private brands, international label curation, and omnichannel logistics, driving revenue recovery following a Rs 579 crore FY26 loss.
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