Myntra has expanded its senior management framework by appointing Jayant Prasad as Senior Director-Brand Management. Bringing over two decades of commercial experience across menswear, product development, and multi-channel retail operations, Prasad steps into overseeing buying and design functions specifically across private-label and licensed western wear and sportswear lines. His prior leadership record includes sustained tenures at Arvind Fashions and Aditya Birla Fashion and Retail (ABFRL), where he executed channel development strategies for major apparel labels.
Market expansion via direct brand equity
The strategic appointment signals a broader push by fashion platforms to elevate direct-to-consumer and in-house merchandise margins. Industry dynamics indicate, proprietary digital labels yield higher gross margins than third-party vendor listings, making executive sourcing and product creation expertise vital for sustainable growth.
Scaling proprietary fashion architecture requires blending deep supply chain expertise with real-time consumer intelligence, says Rohit Sharma, Principal Consultant, Fashion Commerce Advisory. Apparel platforms are treating in-house portfolio building as a primary levers for unit economics optimization, he adds.
A market-leading digital fashion destination
Myntra operates as India's premier online fashion and lifestyle platform, specializing in apparel, footwear, beauty, and accessories. Targeting urban and regional fashion consumers, the platform aggressively expands its private-label portfolio alongside international licensed brands. Achieved profitability on a monthly EBITDA level while sustaining double-digit revenue expansion in FY26. Originally founded in 2007 as a B2B personalization business, the venture evolved into a market-leading digital fashion destination.
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