27 September 2023, Mumbai

adidas Originals, the pioneering sportswear brand for the streets, has launched a new campaign that cements the Trefoil as a cultural pioneer by teaming up with Bollywood Superstar and Cultural icon Ranveer Singh.

The campaign celebrates the Trefoil's 50+ year history and its impact on culture, from sport to skate, music, and fashion. It features three global campaign films that spotlight the Superstar, Gazelle, and Samba silhouettes, and how they have been embraced, reinterpreted, and absorbed into culture over time.

Ranveer Singh leads the campaign narrative for India alongside global counterparts Zinedine Zidane, David Beckham, Jenna Ortega, and Pusha T. In the campaign film, Singh reflects on his journey of becoming an actor and how the three stripes have always been a part of it.

He emphasizes the importance of staying connected to one's roots and never losing sight of where one came from, of always being an original.

The film features intimate camerawork and fluid cinematography, taking viewers up-close and personal with Singh on his journey of truly becoming an Original.

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21 September 2023, Mumbai

In Brief

Myntra, a leading Indian e-commerce company, is set to make a significant investment in its female workforce by substantially increasing their representation in warehouse and contact center operations in anticipation of the upcoming festive season demand.

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19 September 2023, Mumbai

IN BRIEF

Delhi Chief Minister Arvind Kejriwal announced that the government is actively working on organizing a Delhi Shopping Festival inspired by the Dubai Shopping Festival.

The festival is expected to be a grand celebration of the city's rich culture and vibrant shopping scene.

Kejriwal recognized that the planning has taken longer than expected, but stressed that the delay is necessary to ensure a magnificent inaugural event.

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27 September 2023, Mumbai

In Brief

Kewal Kiran Clothing Limited (KKCL), one of India's largest branded apparel manufacturers, has launched Junior Killer, a kidswear brand for boys aged 4 to 16.

The brand offers a wide range of clothing options at accessible price points, from casual wear to occasion wear.

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21 September 2023, Mumbai

In BRIEF

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18 September 2023, Mumbai

IN Brief

Donear Industries Ltd., India's leading Lifestyle & Fashion House, has clarified that recent media reports claiming that it is set to invest 30 Crores in French Crown are inaccurate.

The company said that these reports were prematurely released by French Crown's PR team and that it regrets any confusion it may have caused.

Donear Group has always upheld the values of transparency, integrity, and professionalism in all its business dealings.

The company understands the importance of providing accurate and precise information to its stakeholders, especially when it pertains to matters of public interest.

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25 September 2023, Mumbai

In Brief

Visual Merchandising Workshop at JS Institute of Design

An enriching workshop, led by renowned Visual Merchandising Trainer, Munish Chopra, jointly organized by JS Institute of Design and NISTI

Date: October 6th, 2023

Time: 1:30 PM - 4:30 PM

Venue: JS Institute of Design

This workshop is a must-attend for anyone interested in learning the art and science of visual merchandising. Munish Chopra is a highly respected expert in the field, and his insights will be invaluable to attendees.

The workshop will cover a wide range of topics.

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21 September 2023, Mumbai

In BRIEF

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16 September 2023, Mumbai

In Brief

Indian e-commerce sales to surge 18-20% during the festive season, driven by 140M shoppers and a focus on smartphones, fashion, and electronics.

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19 September 2023, Mumbai

IN BRIEF

DS Group, a leading FMCG conglomerate, has unveiled a distinctive Ganesh idol made of Pulse candy at the famous Lalbaugcha Raja Pandal in Mumbai. The idol is a blend of the five flavors of Pulse, the company's leading hard-boiled candy.

DS Group will also sample its specially curated 'Pulse Laddu Candy' at pandals in seven key locations of Maharashtra. In addition, the company has roped in AI artist Arun Nura to create a visually stunning video on the spirit of Ganesh Chaturthi.

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20 September 2023, Mumbai

IN BRIEF

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14 September 2023, Mumbai

In Brief

Following World War II, American biker culture thrived. In 1959, the East Bay Dragons, one of the earliest Black motorcycle clubs, emerged in Oakland near Levi's® brand.

Levi's® and Denim Tears now honor the enduring values of the Black biker community with a collection featuring classic denim pieces and accessories. The campaign showcases real Black bikers, and the collection debuts on September 12, 2023, at Denimtears.com and select outlets, with Levi's® channels launching it on September 14, 2023.

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