... jewellery, accessories and beauty. However, brands are increasingly looking at the less visible parts of the wedding journey, including honeymoon travel, gifting and post-ceremony wardrobes. This creates ...
... five millennia of art history, incorporating references to antiquities and Byzantine heritage into handcrafted high jewellery produced in India using Jaipur gemstones and indigenous goldsmithing traditions. ...
India's retail economy maintained a steady upward curve in August 2026, delivering a 10 per cent Y-o-Y expansion according to the Retailers Association of India Business Survey Round 74. Building consistently ...
... to confirmed overseas orders, limiting the possibility of speculative stock accumulation. Each shipment must be digitally traceable to the original domestic Seller-on-Record (SOR), creating an audit trail ...
... native fashion and lifestyle brand specializing in trend-led western wear, ethnic apparel, footwear, jewellery, and accessories. The brand maintains a robust presence across major metro hubs and emerging ...
... design, cultural and craft content are finding increasing commercial relevance.
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GI becomes a pricing tool
Geographical Indications are increasingly moving beyond their traditional role as intellectual-property ...
Domestic apparel brand Only India has secured national cricket star Smriti Mandhana as the face of its upcoming Autumn 2026 denim collection, targeting urban Gen-Z consumers. The high-visibility marketing ...
Owned by the Bestseller Group, Vero Moda has collaborated with e-commerce major Myntra to launch an exclusive Marilyn Monroe capsule collection across the Indian market. The limited-edition apparel line ...
... collaborations. Despite mounting raw material acquisition costs, the company maintains healthy profitability by optimizing direct-to-consumer inventory channels.
DFU Profile
Heritage footwear excellence ...
... model. Its competitive advantage is built around intellectual property and fandom rather than pure fashion velocity. The company has more than 200 global licensing agreements, with licensed products contributing ...