19 November 2024, Mumbai
A prominent fashion design company, House of Anita Dongre (HOADPL), plans to repurchase nearly 40 per cent of its stake from the US-based private equity firm General Atlantic ...
30 October 2024, Mumbai
India's Gen Z males are rewriting the rules of engagement with traditional clothing. Gone are the days when kurtas and sherwanis were reserved for weddings and festivals. This ...
29 October 2024, Mumbai
In collaboration with Puneet Bajaj, CEO, Shakti Brandz, fashion designer Narendra Kumar has introduced a new fashion brand titled, Ura Street.
Targeted toward Gen-Z and late ...
... experience, high streets are seeing a resurgence, due to factors like convenience, affordability, and a personalized shopping experience.
High streets on the rise
High streets are gaining momentum, ...
Gen Z, the digital natives born between 1997 and 2012, are rapidly emerging as the key consumer segment in India. With their unique preferences and behaviors, they're keeping fashion retailers on their ...
... and caters to Gen Z men with a modern, streetwear-inspired aesthetic. Snitch, which began as a direct-to-consumer label in 2020, has rapidly expanded its physical presence across India. With plans to ...
18 September 2024, Mumbai
Myntra’s Gen Z-focused fashion vertical and an app-in-app feature, FWD helped the e-commerce platform double its Gen Z customer base from 8 million in mid-2023 to 16 million ...
17 September 2024, Mumbai
Driven by rising incomes, favorable demographics, and increasing demand for affordable fashion, particularly among Gen-Z consumers, the market for value fashion in India is ...
17 September 2024, Mumbai
Bradford License India has partnered with US-based apparel brand Fruit of the Loom as its official and exclusive licensing agency in India. Through this partnership, the licensing ...
11 September 2024, Mumbai
India's Gen-Z, the cohort born between the mid-1990s and early 2010s, is rapidly emerging as a dominant force in the consumer landscape. Their distinct preferences and behaviors ...
26 August 2024, Mumbai
A premium brand known for its trendsetting and high-quality men’s fashion, Reid & Taylor Apparel has selected Eggfirst as its creative, digital, media, and production agency.
This ...
... This growth is being fuelled by a combination of factors, including rising disposable incomes, increasing internet penetration, and a burgeoning young population with a penchant for online shopping.
Gen ...
UK-based fashion brand, Urbanic has launched a range titled Savana for Gen Z women. Focusing on modern trends, Savana uses proprietary AI production procedures to reduce inventory waste and support sustainability. ...
Modenik Lifestyle's innerwear brand, Dixcy Scott, has launched a new campaign to connect with Gen Z men by promoting self-confidence. Developed in collaboration with creative agency TBWA India, the campaign ...
Leading menswear brand Mufti has launched a new sub-brand named ‘400050’, pronounced ‘Four Triple Oh Five Oh’. Catering to Gen Z shoppers, this brand offers casual, oversized garments in select Mufti EBOs ...