The Bear House to capture demand for ‘smart-casual’ apparel through omnichannel model
26 March 2026, Mumbai
Bengaluru-based menswear label The Bear House aims to capture the growing demand for premium ‘smart-casual’ apparel in India’s metro and Tier-I markets by adopting the omnichannel retail model.
Currently, the brand is aggressively expanding its physical retail presence by establishing Shop-in-Shop (SIS) formats across more than 15 Shoppers Stop locations nationwide. It is aligning with a high-traffic department store giant to bypasses the high customer acquisition costs associated with standalone digital marketing. Industry data indicates, menswear remains the fastest-growing segment in Indian fashion, projected to reach a valuation of $33 billion by 2027, with the premium casual category leading the expansion at a CAGR of 12 per cent.
Strategic market positioning and consumer experience
The integration into Shoppers Stop allows The Bear House to leverage established footfall while providing consumers with a tactile experience - a critical factor for a brand built on fabric quality and tailored fits. The physical touchpoint is essential for reinforcing brand trust and reducing the high return rates typically seen in the D2C space, noted industry analysts. This expansion is part of a broader plan to establish 50 SIS touchpoints by 2027, as the brand targets a revenue milestone of Rs 150 crore. Despite the challenge of high commission structures within multi-brand outlets, the opportunity to scale visibility and secure prime real estate in cities like Mumbai, Delhi, and Bengaluru offers a sustainable path to long-term profitability.
Defining modern masculine style
Founded in 2017, The Bear House specializes in elevated menswear, offering a range from fine-spun shirts to tailored joggers. Initially a digital-native brand, it is now prioritizing offline expansion via Shoppers Stop and exclusive outlets. The company targets a Rs 200 crore turnover by FY28 following consistent double-digit year-on-year growth.
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