The Pant Project leverages Banswara heritage to target Rs 160 crore revenue milestone
26 March 2026, Mumbai
The Pant Project has disrupted the menswear segment by identifying a structural imbalance where 80 per cent of the retail inventory typically favors top-wear. By specializing exclusively in bottom-wear, the Mumbai-based label has scaled 40x in just four years, moving toward a projected Rs 80 crore turnover in FY26. This rapid expansion is underpinned by a vertically integrated supply chain rooted in Banswara, Rajasthan, a textile hub renowned for supplying international luxury houses. The brand’s focus on high-performance fabrications - including power-stretch knits and water-repellent finishes - has fostered a 40 per cent repeat purchase rate, significantly higher than the industry average for D2C apparel.
Omnichannel expansion and the path to EBITDA profitability
With a fresh $4.25 million Series A infusion led by Sorin Investments, the company is intensifying its physical retail footprint to achieve a Rs 160 crore revenue target by FY27. While the brand began as a digital-first entity, it is now aggressively establishing Exclusive Brand Outlets (EBOs) across Tier-I and Tier-II cities to capture higher transaction values. Our data indicates that physical touchpoints increase consumer confidence in custom-fit products, which is central to our unit economics, noted the management team. This strategic rollout is intended to drive the company toward EBITDA breakeven within the next 18 months, balancing high growth with fiscal discipline in a competitive menswear market currently valued at approximately $20 billion.
Customization at scale and financial outlook
Launched in 2020 by the Toshniwal family, The Pant Project provides tech-enabled, custom-fit trousers and ready-to-wear chinos. Operating through an omnichannel model, the brand serves the premium Indian middle class. With a 47 per cent CAGR and a goal of 300 stores by 2031, the company remains a frontrunner for a 2030 IPO.
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