Snitch expands into East India with debut store in Kolkata

Fast-fashion menswear brand Snitch is expanding its physical presence into East India with the opening of its flagship outlet in Kolkata on August 15, marking store number 127 in its national network. Having originated as an online fashion portal, the direct-to-consumer (D2C) brand has accelerated its brick-and-mortar retail footprint across Tier-I and Tier-II cities.

Physical retail now accounts for approximately 40 per cent of Snitch’s overall revenues, following a 75 per cent Y-o-Y growth in offline sales. Establishing physical retail touchpoints in key regional hubs like Kolkata allows the brand to capture high customer demand while complementing their digital reach, states Siddharth Dungarwal, Founder and CEO, Snitch.

Multi-channel diversification strengthens unit economics

The Kolkata entry forms part of Snitch’s broader strategy to scale its top-line revenue to Rs 1,400 crore in FY27. Having posted an 80 per cent revenue increase to Rs 900 crore in FY26 alongside positive EBITDA margins of 2–3 per cent, the firm is leveraging hybrid retail formats to lower customer acquisition costs. Beyond store expansion, the brand is integrating 60-minute quick-commerce fulfillment and extending product lines into lifestyle accessories and footwear to capture market share from legacy menswear competitors.

D2C menswear and retail footprint

Founded in 2020 in Bengaluru, Snitch manufactures trend-led men’s apparel, footwear, and accessories. Operating across digital platforms and 127 pan-India physical stores, the company reported Rs 900 crore revenue in FY26. Having raised $53 million from investors including IvyCap Ventures, Snitch targets Rs 1,400 crore revenue by FY27.