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FASO: Playful, enjoyable & naughty

28 July 2022, Mumbai:

KPR Mill Limited

In 1984 it's Founder & Chairman Dr.K.P.Ramasamy started a small textile business. From the small corner of Southern India to the fashion capital worldwide, the company exports its readymade garments, yarns, and fabric to global markets.

About FASO

The Retail Brand FASO launched in 2019, throughout the southern part of the nation has been well accepted as per the preliminary feedback from the markets.

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FASO Target Audience: Young Boy and a Girl, Aged between 15 to 27 yrs. 

Its Vision: One pair of Our Product Needs to be there in Every Indian Family Wardrobe, within the year 2025.

Brand Philosophy: We are not so serious, playful, enjoyable, and naughty, we hug you always. Its Products and Collections:

FASO – A Premium Innerwear / Athleisure Brand for the Indian market.

FASO Expanded its wings to other parts of India, other than the south.

In Maharashtra, we launched an Entire Range of Men’s Products at Retailers Business Meet “RBM - 2022” in Mahabaleswar in the 3rd week of July 2022 with the Theme of “Navigating the Future” by Mr.T.Gokulakrishnan, Vice President FASO.

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KPR

Nicobar: Gurugram store opens

27 July 2022, Mumbai:

The new brick-and-mortar store of fashion and lifestyle brand Nicobar in Gurugram was recently opened.

It will house its selection of men’s and women’s wear as well as its accessories and home décor lines with contemporary & minimal style, fashion-and-home label Nicobar offers chic collections.

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The store reflects Nicobar’s modern, pared-down take on Indian design heritage. Its lush greenery and well-designed segments suggest ways of styling products.

Founded by Simran Lal and her husband Raul Raj, Nicobar retails from its pan-India store network as well as its dedicated e-commerce store. Starting as an apparel, jewellery, and accessories label, Nicobar expanded into homeware in 2020.

(Fashion Network Report)

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Nicobar

Nykaa: Consumers not yet cutting back on discretionary items

 25 July 2022, Mumbai:

Premium personal care retailer Nykaa has remained unaffected by the consumption slowdown as consumers are not yet cutting back on discretionary items like skincare and cosmetics. 

Nykaa brings makeup, cosmetics & beauty product offers.

Anchit Nayar, the CEO, of Nykaa, says, customers are slightly more evolved as the slowdown hasn’t yet impacted consumption. Secondly, consumers consider beauty as a small luxury and have made it part of their everyday lives, he adds.

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The e-commerce company for beauty, wellness, and fashion products has partnered with over 3,000 brands and 22 global brands who sell their products on Nykaa’s platform.

Most of Nykaa’s huge portion of sales comes from smaller towns in Tier II and III cities as consumer behavior in these towns mimics that in big cities due to growing access to social media.

Around 60 percent of Nykaa’s sales come from smaller towns -- Tier II, and Tier III cities, indicating universal access to information, a lot of that through social media but also through platforms like Nykaa where a consumer sitting in a small town in Assam can get access to the same information in a large city like Mumbai, adds Nayar.
Currently, the most popular products sold on Nykaa are from active skincare brands like Derma Cosmetics indicating a shift in consumer priority towards beauty and wellness.

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