22 August 2022, Mumbai

To raise capital and stay afloat Bewakoof Brands has initiated negotiations with Amazon Fashion, Flipkart’s online fashion marketplace Myntra, and US private equity firm Advent International-backed Dixcy Textiles, among potential investors.

As per a Live Mint report, the deal is likely to value the Mumbai-based company at Rs1,000-1,100 crore. Founders hold 30 percent in Bewakoof while investors such as InvestCorp, IvyCap, and Spring Marketing Capital have a controlling 70 percent stake.

The company is alternately also exploring a primary fundraise of $30 million with a clutch of private equity investors to tide over the immediate capital requirement This marks a sharp decline from the $40-50 million Bewakoof had planned to raise at the start of this year.

The firm’s fundraising ambitions have been hit by the ongoing ‘funding winter’ in the startup ecosystem. Startups are facing a severe squeeze in liquidity, as investors turn averse to loosening their purse strings for those lacking a clear path to profitability.

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29 August 2022, Mumbai

Ahead of the upcoming festive season, Flipkart has launched the Autumn Winter fashion collection on its platform. The collection offers a stylish curation of lakhs of new and unique styles from top Indian and global brands across categories including apparel, accessories, and footwear.

Building on customer research and indicative preferences, the color spectrum in the new Autumn Winter collection will span across earthy hues, including blues, browns, yellows, pinks and greens.

Customers can choose from a range of chic styles across dresses, tops, T-shirts, kurtas, skirts, pants, denim, cardigans, sweaters, and jackets, including trends such as Victorian sleeves, Y2K, dark florals, metallics and colour-blocking.

Flipkart is also gearing up to provide a revamped shopping experience through several technology-led features for the upcoming festive season. These include image search to simplify and narrow down the product discovery journey for customers and to overcome vernacular and linguistic barriers, video cataloguing to enable customers to get dynamic information about the products such as fit, fabric, etc; live commerce to provide an interactive shopping experience.

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16 August 2022, Mumbai:

Actor Lara DuttaBhupati has collaborated with babycare products platform FirstCry to launch a children’s clothing and accessories brand called Arias Kids.

These products will be available only on  FirstCry 's online platform and its 650 retail stores across India. The brand name is linked to Bhupati’s daughter Saira – it spells her name in reverse.

Dutta says this partnership will enable us to advance environmental education and youth environmental awareness while also making Arias Kids an eco-fashion brand.”

Arias also has a line of skincare products that are available on, Prashant Jadhav, Co-founder, Amazon India, and other platforms. Arias Kids will cater to children aged between 2 and 14.

There is the rise of the conscious consumer on FirstCry, and given Arias Kids’ core values of eco-consciousness, it is a great offering for parents who have come to expect more from the FirstCry brand, adds a spokesperson for the Pune-based etailer said.

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03 August 2022, Mumbai:

Leading e-commerce platform, Amazon is organizing the Great Freedom Festival from August 06-August 10, offering big savings for everyone across different product categories.

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In this Amazon Great Freedom Festival Sale, the customers will get an additional instant discount of 10 per cent with SBI credit cards.

Amazon will host many deals, including Budget Bazaar with bargain deals under Rs 999, pocket-friendly price stores under Rs 99, Rs 199 store, Rs 299 store, and Rs 499 store Some offers will be like Buy 2 Get 10 per cent Off and Buy 3 Get 10 per cent Off.. For fashion and makeup lovers, Amazon is launching various unmissable brands in footwear, clothing, watches, etc.

This Amazon Great Freedom Festival Sale offers a massive discount of up to Rs 40,000 on laptops. Additionally, the smartwatches will be offered at a discount of up to 70 per cent. The participating brands include Hp, Lenovo, boAt, Asus, etc.

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26 August 2022, Mumbai

India’s largest online lingerie retailer, Zivame has adopted a product lifecycle management solution from WFX-World Fashion Exchange to digitally transform its business operations.

Known as WFX PLM, the solution is used by over 600 fashion companies across the world. The software helps fashion businesses streamline design, plan, and develop new products besides improving the visibility of their supply chains.

Formally named Actoserba Active Wholesale, the Bengaluru-based fashion retailer Zivame offers more than 5,000 styles across 50+ brands and 100+ sizes.

Apart from its well-known e-commerce site, Zivame sells its products through over 30 retail stores and 800+ partner outlets across India with plans to expand into new markets as well. With WFX PLM, Zivame aims to integrate design, manufacturing, and merchandising teams seamlessly. It aims to make it production process more transparent to access consolidated data on orders, manage reworking requests, etc.

WFX PLM’s digital Tech Pack tools will allow Zivame an online lingerie retailer to streamline design processes by integrating all design files into one place and making them easily accessible for everyone involved in the design process. This will save a significant amount of time for the team who will no longer have to search multiple locations on their computer or look through emails for individual files.

They can focus on designing beautiful products instead of wasting time locating files and reworking mistakes made when sending them back and forth through email.

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13 August 2022, Mumbai:

FSN E-Commerce Ventures group-owned Nykaa has appointed Vishal Gupta as Executive Vice President for its consumer beauty brands.

Alumni of IIT Delhi and IIM Bengaluru, Gupta has over 30 years of experience in the FMCC space.

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He is currently engaged with Unilever Russia where is responsible for the beauty and personal care business comprising a large portfolio of international and local brands including Lux, Surf Excel, Wheel and Sunlight.

Falguni Nayar, Founder, and CEO, FSN E-Commerce Ventures Ltd says, Nykaa’s approach to building brands on the principles of quality, authenticity, and inclusivity has made it the favorite brand of e Indian consumers. Gupta’s experience and passion for the beauty space will help us further boost the company’s growth.

Since its inception, Nykaa has expanded its product categories by introducing online platforms Nykaa Fashion, Nykaa Man, and Superstore. fsn e-commerce ventures private limited  delivers an omnichannel e-commerce experience with over 4,500 brands and over 4.6 million product SKUs through its website and mobile applications.

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25 August 2022, Mumbai

India’s No 1 intimate wear destination, Zivame.com has launched a new brand campaign comprising three films, each built on a strong consumer insight.

The first film highlights restrictions caused in one’s outwear choices by lack of variety in their lingerie and offers the simple solution of unearthing a wide range of variety on zivame.com with 50k+ styles and 100+ brands.

The second one highlights the discomfort of wearing the wrong bra size and how it can lead to missed opportunities. With the ZivameFitcode, one can find the right size and profile and get the perfect fit.

The third film showcases the embarrassment and judgment a woman faces while shopping for this category and highlights how zivame.com gives them a private, comfortable and discreet shopping experience.

Lavanya, COO, Zivame, avers, the campaign onveysZivame’s category expertise, but also gives the assurance of being a platform that understands women like a friend, meeting her unique needs.

Sachin Kamble, National Creative Director, Leo Burnett, adds, The campaign addresses the common problems that women face while shopping for their intimate wear and how Zivame simplifies and transforms this experience for consumers.”

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12 August 2022, Mumbai:

Spencer's Retail Q1FY2023 profit declined by 20.82 per cent to Rs – 33.6301 crore as against Rs -42.4710 crore in Q4FY2022 ended June 30, 2022.

Spencer's Retail limited total income surged by 13.22 per cent to Rs. 639.3055 crore during the quarter ended June 30, 2022 as compared to Rs. 564.6666 crore during the quarter ended March 31, 2022.

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Spencer’s EPS declined by 20.75 per cent to Rs. -3.74 for the period ended June 30, 2022 as compared to Rs. -4.72 for the period ended March 31, 2022.

On a Y-o-Y basis, Spencer Retail’s net profit surged by 42,80 per cent to Rs -33.6301 crore as against Rs -23.5504 crore in Q1FY2022 ended June 30, 2021.

Spencer's Retail’s total income surged by 11.24 per cent to Rs. 639.3055 crores during the period ended June 30, 2022 as compared to Rs.574.7024 crores during the period ended June 30, 2021.

The company’s EPS surged by 42.75 per cent to Rs.-3.74 for the period ended June 30, 2022 as compared to Rs.-2.62 for the period ended June 30, 2021.

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01 August 2022, Mumbai:

Well-known B2B retail tech start-up, Arzooo plans to boost customer acquisition strategies of offline stores’ by launching a new B2C digital platform.

Arzooo will invest $6 million- $8 million in this initiative. The platform was initially launched as a pilot and is now set to be officially launched.

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Investments for the initiative will be generated from Arzooo’s recently raised $70 million in its Series B funding round. The company also plans to deploy fresh funds to develop its tech infrastructure and expand its business.

Existing retail stores on Arzooo’s new B2B platform will now be able to reach out to their customers and drive sales through a separate digital platform. The company also plans to launch some products on the payment side in order to modernize offline retail stores with better and smart payment solutions.

Arzooo was founded in 2018 by ex-Flipkart colleagues and IIT-Kharagpur alumni Khushnud Khan and Rishi Raj Rathore.

(Apparel Resources report)

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