- 21. Iconic Virender Sehwag sportswear brand 'VS by Sehwag' bats for online pla
- (Fashion)
- ... Ltd The company is poised to launch his activewear and sportswear brand, ‘VS’ on the website www.vsshop.in. & new online store is going to house the broad range of athleisure & cricket equipment products ...
- Created on 04 August 2021
- 22. Virender Sehwag to launch new sportswear brand
- (Insight)
- Former cricketer VirenderSehwag will soon launch his activewear and sportswear brand, ‘VS’ on the website www.vsshop.in. The online launch will witness over 30 products in apparels (tracks, t-shirts, ...
- Created on 04 August 2021
- 23. Skechers aims to become largest sportswear brand in India
- (Apparel)
- 29th July 2021, Mumbai: Skechers is aiming to be one of the largest sportswear brands in India. The company is changing its marketing strategy as per latest consumer trends. The American footwear ...
- Created on 28 July 2021
- 24. Danish sportswear brand Hummel signs up Udaan for India distribution
- (Insight)
- Udaan, a business-to-business e-commerce platform, has signed partnership with Hummel for pan-India distribution of the Danish sportswear brand. In India, Hummel is retailing beyond sports shoes a wide ...
- Created on 19 January 2021
- 25. US Polo Assn accelerates premium retail footprint with strategic expansion in West India
- (Apparel)
- ... customer acquisition funnels for its digital ecosystem. Know More Market penetration and the premiumization of sportswear Beyond visual upgrades, the Pune flagship serves as a logistics hub for the ...
- Created on 15 April 2026
- 26. Agilitas anchors female performance strategy with Smriti Mandhana
- (Apparel)
- ... 18 alliance - referencing the jersey numbers of both Mandhana and Virat Kohli - aims to capture the rapidly expanding $2.91 billion sportswear segment by providing athlete-certified equipment tailored ...
- Created on 14 April 2026
- 27. Gant India leverages celebrity equity to capture 15% rise in premium menswear demand
- (Apparel)
- ... Gant is a premium lifestyle brand specializing in American sportswear with European sophistication, primarily serving the menswear and womenswear categories. Managed in India by Samarth Lifestyle, the ...
- Created on 07 April 2026
- 28. Nike re-strategizes Indian apparel vertical with senior leadership appointment
- (Apparel)
- ... Kumar as Brand Lead for India. This high-profile return comes at a pivotal juncture as the American sportswear giant accelerates its ‘India for India’ operational shift. Kumar’s mandate involves localized ...
- Created on 02 April 2026
- 29. Activewear giants capitalize on IPL fever as India moves beyond the gym
- (News)
- ... the 7.56 per cent CAGR projected for the Indian sportswear sector through 2034, where topwear and multifunctional athleisure are expected to lead volume growth. DFU Profile Scaling infrastructure for ...
- Created on 31 March 2026
- 30. PadelPark India launches e-commerce store for new collection
- (Apparel)
- ... seek authentic, sport-specific gear over generic athletic apparel. Know More Market penetration and the premium sportswear opportunity The launch of the 2026 collection on the official portal introduces ...
- Created on 24 March 2026
- 31. Manu Bhaker to help Reebok capture India’s expanding performance wear segment
- (Apparel)
- ... market, This partnership arrives as the Indian sportswear industry is projected to reach $8 billion by 2026, growing at a compound annual rate of 16 per cent. By aligning with Bhaker - the first Indian ...
- Created on 23 February 2026
- 32. Reebok expands Bihar footprint with strategic Saguna More entry
- (Apparel)
- ... assisted commerce. As the Indian sportswear market scales toward a $4.08 billion valuation by late 2026, Reebok’s focus on the Saguna cluster provides a tactical advantage, capturing high-footfall residential ...
- Created on 21 February 2026
- 33. India’s new inflation formula puts fashion, not food, at the center of growth
- (Apparel)
- ... fashion’s over 22 per cent growth rate signals where future margin battles will play out. Meanwhile, technical textiles performance fabrics, sportswear, protective materials hint at a manufacturing upgrade ...
- Created on 16 February 2026
- 34. Reebok strengthens East India dominance with new Bihar store launch
- (Apparel)
- ... touchpoint in Bihar, signaling a decisive move to capture high-growth consumption hubs outside traditional metro circuits. The expansion comes at a time when India’s sportswear market is projected to reach ...
- Created on 16 February 2026
- 35. New Balance expands South India presence with second store in Chennai
- (Apparel)
- ... Avenue Mall. This launch is a cornerstone of the brand’s ‘acceleration phase’ for 2026, coming at a time when the Indian sportswear market is projected to hit $4.08 billion by the end of the year. The ...
- Created on 16 February 2026
- 36. UP Warriorz partners Ekaya Banaras for 2026 Women’s Premier League kit
- (Apparel)
- 08 January 2025, Mumbai In a groundbreaking move for the sportswear sector, UP Warriorz unveiled their 2026 Women’s Premier League kit in partnership with the team’s official design partner, Ekaya Banaras. ...
- Created on 08 January 2026
- 37. Lotto appoints Sania Mirza as Chief Advisor-Women’s Sports
- (Apparel)
- ... of its Lotto Leggenda sneaker line. Read our latest issue Capitalizing on the athleisure growth Industry data suggests, Indian sportswear market is projected to reach $17.52 billion by 2033, with ...
- Created on 07 January 2026
- 38. New Balance appoints Janhvi Kapoor as maiden Indian brand ambassador
- (Apparel)
- 06 January 2025, Mumbai The Indian sportswear sector, currently projected to reach $2.1 billion by 2032 with a robust CAGR of 15.5 per cent, is witnessing a transformative shift as global leaders prioritize ...
- Created on 06 January 2026
- 39. Monte Carlo strengthens ‘Bharat’ foothold with Arambagh launch as profits double
- (Apparel)
- ... and home textiles, notes Sandeep Jain, Executive Director. This strategy effectively mitigates seasonal risks, with new categories like the 'Rockit' sportswear line and premium denims now contributing ...
- Created on 29 December 2025
- 40. Under Armour India eyes Rs 1,500 revenue in five years
- (Apparel)
- ... toward ‘premiumization’ in India’s sportswear market, which is projected to grow at nearly 19 per cent annually through 2034. Read our latest issue Strategic scaling and high-productivity retail The ...
- Created on 22 December 2025
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