20 March 2026, Mumbai
North America’s largest bridal retailer, David’s Bridal has forayed into the Indian bridal and occasion-wear segment, marking a significant diversification of its $1.3 billion revenue ...
... years, Taneira has expanded from roughly 20 stores in FY22 to approximately 80 outlets across 40 Indian cities. These stores are not traditional textile shops. Instead, they function as experiential retail ...
... through high-profile international showcases. Following a landmark debut at New York Fashion Week in early 2025 - where it became the only Indianethnicwear brand to headline the ‘Made in India’ segment ...
... crore in FY24–25. Beyond the domestic market, Ajmera Fashion is actively diversifying its revenue streams through exports, tapping into international demand for Indianethnicwear. This integrated approach ...
... has become synonymous with cash burn. At the same time, a different category, long considered seasonal and fragmented is turning into one of the most profitable opportunities in Indian retail: Gen Z ethnicwear. ...
... redefining the Indian luxury landscape, with the domestic women's apparel market projected to hit $121.87 billion by 2034. In early 2026, ‘intelligent luxury’ has emerged as a dominant theme, as affluent ...
... contemporary lifestyle choice reflects broader shifts in India’s economy and culture.
Fashion Guru
The data backs the transformation.
Metric
Indianethnicwear market (overall)
...
... brand, 'Punya'.
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With the launch of this brand, KKCL aims to integrate Indian clothing into daily life - moving beyond just festivals and special occasions - by celebrating the ...
21 August 2025, Mumbai
Indian men’s ethnicwear, once confined to festive wardrobes and ceremonial occasions, has entered into the mainstream of modern fashion.
What was once a category driven by ...
02 January 2025, Mumbai
The past year has seen evolving tastes, economic shifts, and digital disruption in the Indian women’s wear sector. It was marked by a fascinating interplay of factors that reshaped ...
31 December 2024, Mumbai
Year 2024 for the Indian menswear sector was marked by evolving consumer preferences, economic shifts, and technological advancements. It was year of transformation and growth. ...
... wear.
Smaller cities lead the trend
Interestingly, the adoption of ethnic wear among Gen Z in Tier II and III cities is arguably more pronounced. No wonder, online retailer The Indian Ethnic Co. has ...
... and hosts over 200 Indian and international fashion and lifestyle brands, including Zara, Hidesign, Sunglass Hut, House of Cavalli, Forever 21, Parcos, Nike, Skechers, Puma, and Asics.
Launched in 2021, ...
... analyst.
The Indian government has recognized the importance of the MSME apparel sector and has implemented several initiatives to support its growth. These include:
Financial assistance: Schemes like ...
The Indian wedding industry, a juggernaut of celebrations and economic activity, shows no signs of slowing down. Despite global economic headwinds, the market is projected to reach a staggering $130 billion, ...
... began opening retail stores in major Indian cities. The brand has significantly boosted rural employment in Indian villages.
Adhering to traditional Indian methods and materials in its products, Fabindia ...
... brand Twamev.
Despite a contraction due to the pandemic, the Indian men's apparel market has bounced back strongly, projected to grow at a CAGR of 18 per cent over the next four years. This growth is ...
... under ‘The House of Ethnics’ by Ajio.
Vineeth Nair, CEO, Ajio says, the collection explores themes rooted in Indian culture, tradition and heritage. Its launch under the ‘House of Ethnics’ enables customers ...
Recognised for its western casual brands like Jack and Jones and Vero Moda, renowned retailer Bestseller plans to close its Indianethnicwear brand, Indifusion, after three years of acquisition. This ...
A renowned platform bringing together Indian fashion and accessories brands, Sutraa aims to connect smaller labels with a wider customer base by organising its fairs to showcase ethnicwear across the ...