- 41. From seasonal cycles to weekly drops, consumer shift breaking legacy fashion
- (Apparel)
- ... and widen the mismatch between trend emergence and stock availability. In valuation terms, this directly depresses inventory turns and gross margin resilience. D2C brands, by contrast, are monetising ...
- Created on 17 April 2026
- 42. Beyond Fast Fashion: Why Uniqlo’s engineered basics are outpacing Zara and H&M in India
- (Apparel)
- ... This dramatically changes the markdown equation. Because these products are not trend-dependent, they avoid the classic end-of-season discounting trap that erodes both gross margins and brand equity. ...
- Created on 14 April 2026
- 43. India’s online fashion growth resets with commitment fees, margin discipline
- (Apparel)
- 9 April 2026, Mumbai For nearly a decade, India’s online fashion segment thrived on aggressive discounting, free-everything convenience, and a relentless pursuit of Gross Merchandise Value (GMV). This ...
- Created on 09 April 2026
- 44. Myntra leadership transition signals shift in India’s premium e-fashion strategy
- (Apparel)
- ... fashion segments. During her leadership, Myntra successfully captured a significant share of the Gen Z market through initiatives like FWD, which saw a 175 per cent rise in gross merchandise value (GMV) ...
- Created on 03 April 2026
- 45. Margin Meltdown: Why Indian fashion e-commerce cannot afford returns
- (Apparel)
- ... cent of Gross Merchandise Value (GMV) in online apparel is trapped in an endless cycle of returns. In practical terms, for every Rs 100 of confirmed digital orders, only Rs 70 translates into realized ...
- Created on 02 April 2026
- 46. PDS Ltd leverages trade realignment to shield margins amid global demand shocks
- (Apparel)
- ... the company saw its Gross Merchandise Value (GMV) climb 6 per cent to Rs 4,660 crore in the quarter ended December 31, 2025. This growth arrives at a pivotal moment as the industry navigates the expiration ...
- Created on 12 February 2026
- 47. Baby & Mom Retail transitions into Kharesiya Brands; launches under ‘House of Brands’
- (Apparel)
- ... Portfolio Financial trajectory and market penetration The rebranding coincides with a period of robust fiscal momentum. The enterprise is currently on track to exceed a Gross Merchandise Value (GMV) ...
- Created on 10 February 2026
- 48. Nykaa projects over 20% GMV and NSV growth in Q3, FY26
- (Apparel)
- 06 January 2025, Mumbai Parent entity of Nykaa, FSN E-Commerce Ventures has issued a robust operational update for Q3, FY26, projecting consolidated Gross Merchandise Value (GMV) and Net Sales Value ...
- Created on 06 January 2026
- 49. FirstCry opens new store in Jind, Haryana
- (Apparel)
- ... sq ft of new retail space expected over the next five years. FirstCry's own apparel labels contribute over 55 per cent of its Gross Merchandise Value (GMV) in the India multi-channel business, offering ...
- Created on 13 December 2025
- 50. Nykd by Nykaa expands physical presence with five new store openings
- (Apparel)
- ... and activewear, has emerged as the strongest performer among Nykaa’s five fashion brands, boasting an annualized Gross Merchandise Value (GMV) run rate of over ₹170 crore and crossing the ₹100 crore revenue ...
- Created on 06 December 2025
- 51. Gross Merchandise Value
- (Tags)
- Gross Merchandise Value
- Created on 02 April 2026
- 52. Margin Meltdown: Why Indian fashion e-commerce cannot afford returns
- (Article tagged with: Gross Merchandise Value)
- ... cent of Gross Merchandise Value (GMV) in online apparel is trapped in an endless cycle of returns. In practical terms, for every Rs 100 of confirmed digital orders, only Rs 70 translates into realized ...
- Created on 02 April 2026
- 53. The ‘Now’ Wardrobe: Why quick-commerce fashion has hit scale in India
- (Article tagged with: Gross Merchandise Value)
- ... sector has evolved from an emergency convenience model into a $6.9 billion gross merchandise value (GMV) business, accounting for nearly 10 per cent of the country’s total e-retail market. Growth rates ...
- Created on 26 May 2026
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